Steph Pena
Challenges
Stephanie Pena, a popular Tiktok and Instagram vlogger with a strong following, dreamed of launching her own product but lacked experience in product development, branding, or logistics. Uncertain about creating buzz or managing post-launch demand, she turned to Kira for comprehensive guidance.
Solutions
Kira provided end-to-end support, from product design and branding to manufacturing and logistics. A tailored pre-launch strategy. Kira set up a scalable Shopify store with analytics and established a pipeline for new product drops every two months to maintain audience engagement.
When creating Rosy & John, I wanted to pull inspiration from what I love the most. Rosy pays homage to my late mother, Bettyna Rocio. This brand is a symbol of gratitude towards her. John represents my son Easton's middle name. His presence brings me happiness and peace, and I wanted to infuse that into this collection. When I think of my mother and son I feel comfort and joy and that is the root of this collection.
Key Metrics
98% SELL THROUGH
2 SKUs
C6x ANNUAL TURN
QUALITY INSPECTION
RELIABLE SUPPLY CHAIN
CUSTOMER SUPPORT